Focus on creating ad revenue while utilizing our fully managed addressable TV technology and ad operations services.
Maximum revenue through pre-roll, mid-roll, and post-roll video ads delivered on demand.
Non-intrusive advertising that keeps viewers engaged without disrupting the TV experience.
Seamless promotions shown during the user journey, perfect for cross-selling and up-selling without disruption.
With our highly qualified team, you get a complete solution that includes everything except the sale of advertisements.
Sell your TV ad space to clients, who can create their target groups through 1st party data.
Your questions deserve the best answers. Enter your email below to receive our free PDF guide, providing you with expert advice and solutions to address your key concerns.
Castoola provides advanced monetization solutions tailored for TV publishers, including HbbTV ads, pre/mid/post-roll placements, and dynamic ad insertion.
Our technology ensures 100% ad visibility, and our analytics dashboard gives real-time insights into inventory, audience engagement, and campaign performance. This enables you to optimize ad placements and fill rates for higher revenue generation.
Traditional TV ads reach a broad audience with limited targeting capabilities. In contrast, addressable TV ads allow publishers to deliver different ads to different households watching the same program, based on demographics, location, and viewing behavior.
This increases relevance for advertisers, leading to higher CPMs and better ad effectiveness, ultimately benefiting TV publishers.
Castoola’s solutions are flexible and compatible with most TV broadcasting and OTT infrastructures. We support HbbTV standards, Dynamic Ad Insertion (DAI), and programmatic advertising, ensuring seamless integration with your ad servers, CMS, and existing ad sales operations. Our fully managed service also includes technical support to ensure a smooth transition.
With Castoola’s analytics dashboard, you get detailed insights into key performance metrics such as:
✔ Impressions – Total number of times an ad is displayed
✔ Audience engagement – Viewer behavior and interactions
✔ Ad completion rates – How many viewers watched the entire ad
✔ Revenue tracking – Earnings per campaign, CPM, and fill rate
✔ Event-based measurement – Tracking engagement at different ad break points
This data helps optimize ad placements, refine targeting, and increase overall revenue.
With addressable TV, you can attract both traditional TV advertisers and digital-first brands looking for precise audience targeting. Your ad inventory becomes valuable for:
✔ Retail & e-commerce brands
✔ Automotive advertisers
✔ Tech & telecom companies
✔ Luxury & lifestyle brands
✔ Local businesses looking for hyper-local TV ad reach
Since advertisers can target their ideal audience, they are willing to pay a premium for precise ad delivery, helping TV publishers increase demand and CPMs.
Your questions deserve the best answers. Enter your email below to receive our free PDF guide, providing you with expert advice and solutions to address your key concerns.
Trusted by:
©Castoola d.o.o. All right reserved.
Ljubljana: Parmova 53, 1231 Ljubljana, Slovenia, EU
Murska Sobota: Kocljeva ulica 11, 9000 Murska Sobota, Slovenia, EU
