ABC of smart TV
When, by whom and why was the TV invented? What was the experience of watching TV like back then? When did advertisements first make their way into the TV environment? Why were advertisers drawn to TV, and why did they see such a huge potential in TV advertising?
Why is user-centric content important and how can we make TV content user-centric? How does user-centric content differ from mass-audience-compatible content?
How does Addressable TV work? Which factors/data sets does Addressable TV take into consideration when targeting consumers? How do you obtain the necessary data? What is the broader potential of Addressable TV?
How is Addressable TV changing the advertising landscape? What does this mean for viewers and other stakeholders? How do smart ads enable advertisers to optimize their budget use?
Big Data and Analytics
Who does your team work with in order to provide services for your clients? Why is big data important in targeted advertising? What kind of data is required for targeted advertising? How is this data analyzed?
New advertisers´ era
How has Addressable TV changed the advertising landscape across the globe? Is TV advertising dead and why not? Who is TV advertising suitable for? What are the benefits of targeted advertising for advertisers and agencies?
New broadcasters´ era
How has Addressable TV changed the advertising landscape for broadcasters across the globe? Is linear TV in decline and why? Which groups of viewers are abandoning linear TV?
Castoola was one of the pioneers in Addressable TV technology. The very first Addressable TV ad made by Castoola was also one of the first in Europe. Watch the video to learn about Castoola’s winning examples of Addressable TV Ads.
What does sustainability mean to our team? Why is sustainability important in general? Why specifically is sustainability important to our team?