Bad news travels fast.
Good news takes the
scenic route.
Addressable TV will generate contact as soon as there is reach.
As such, it allows advertisers to target anyone who watches TV – even light viewers spend considerably less time watching TV than average viewers do. This is big news because many light viewers fit the profile of upscale targets.
October 16th, 2020
October 21st, 2019
September 9th, 2019
August 23rd, 2019
May 8th, 2019
March 26th, 2019
March 6th, 2019
February 18th, 2019