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50.33 % of people still believe that TV ads are an effective brand communication tactic
50% of smart ad advertisers are new on TV
48 % reduction on channel switching
13 % higher emotional response to TV ads
10 % increase in spontaneous ad recall
22 % increase in ad awareness when combined linear and addressable
10 % increase in addressable homes liking TV advertising
35 % Ad engagement increase
4 % spontaneous brand awareness increase
14 % more likely for brands to be talked-about
49 % increase in ad recall
Broadcasters

Put your ads on the next level with Addressable TV.

Better advertising via HbbTV will be more contextually fitting, or, in other words, more targeted to the viewer. Ads no longer have to interrupt the program. Instead, they can now complement the video content and allow immediate interaction (e.g. buy now/find out more) if the viewers find the product interesting.

The advantages of programmatic advertising have been known to internet advertisers for decades, but with HbbTV, they are now possible on television as well. This allows advertisers and broadcasters to:

+ Increase ad revenue,
+ Initiate an ad sales process by implementing the CPM (cost per one thousand views) pricing model,
+ Personalize commercial breaks,
+ Achieve incremental reach.

Operators

New technology, new approach, new business model.

+ Monetize live and on-demand multi-screen videos with relevant advertising products,
+ Make use of new business opportunities as inventory owner and seller,
+ Integrate your service with linear TV and VOD.

Every Pay TV operator can enter the addressable TV advertising market, help attract new revenue that was not channelled into television advertising before, including from local advertisers, and make use of their new role as an enabler of addressable advertising.

TV operators can harness one of their greatest strengths – their deep insights into household composition and interests, using GDPR-compliant first-party data – as the basis for audience segmentation and targeting. This also allows them better insight into how content is being consumed.

With pre-, mid- and post-roll options, addressable banners and video ads can be inserted into live/linear, catch-up TV, cloud DVR, and other VOD. Client-side and server-side ad insertion can be used in parallel.

Advertisers & Agencies

Deliver your ads to the right people at the right time on TV.

Addressable TV reduces the costs of TV advertising and grants competitive advantage. This is especially the case with new-to-TV brands, which have recorded significant business growth through the use of Addressable TV advertising.

+ Boost viewer attentiveness by 35% and ad engagement by 21%,
+ Enhance ad conversion rates up by to 30%,
+ Increase spontaneous ad recall by 10%,
+ Improve purchase intent by 7%.

Deliver your ads to the right people at the right time on TV.

Addressable TV reduces the costs of TV advertising and grants competitive advantage. This is especially the case with new-to-TV brands, which have recorded significant business growth through the use of Addressable TV advertising.

+ Boost viewer attentiveness by 35% and ad engagement by 21%,
+ Enhance ad conversion rates up by 30%,
+ Increase spontaneous ad recall by 10%,
+ Improve purchase intent by 7%.

Product

Addressable TV platform

DIGITAL AD
TECHNOLOGY

REAL TIME TV DATA
& ANALYTICS

AD EXECUTION &
DELIVERY MANAGMENT

Addressable TV platform

Castoola is an all-in-one platform for targeted TV marketing. It was designed for the TV environment by employing the logic of the digital world, combining the best of the two.

Castoola offers products and services that enable the serving of Addressable TV advertisements in various TV environments such as HbbTV, IPTV and OTT. Products and their functionalities (modules) are described in the following sections.

The Addressable TV platform enables monetization of inventory by serving targeted advertisements on end-user TV devices and/or set-top-boxes. The Addressable TV platform’s eco-system consists of different modules, which are connected to one another into a single platform.

The platform allows for the ads to be served in a display or in video formats, with both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) being supported.

.. For a split second, it seemed as though the box was losing momentum, but it did not. ...

For decades, television had been synonymous with entertainment and advertising until the Internet came and digitalization took the world by storm. For a short time, it seemed as though the box was losing momentum, but it, in fact, never did. Instead, digitalization found its way to television as well, opening the door to new interactive content and targeted advertising.

This is where we enter the picture and present to you the Addressable TV universe with our platform.

We are a team of experts specialized in targeted TV advertising. With our industry know-how and the help of our technology partners, we bring Addressable TV to all TV environments: IPTV, OTT and DVB-S/T/C (HbbTV).

Behind every job ad, there lies an opportunity for a fresh start. Working alongside us gives you a chance to grow, learn and jump into the TV advertising industry. Castoola is a team of experts specialized in targeted TV advertising. Utilizing the cutting-edge technologies for targeted and personalized advertising on TV, we provide an in-house developed platform to Broadcasters, TV operators and Advertisers.

What we offer:
+ work in a young and motivated environment,
+ mentorship and educational budget,
+ flexible working hours,
+ international customers and projects (Discovery, Lufthansa,..),
+ permanent employment (6 months trial period).

Who we are
Team
Careers
Who we are
Team
Careers

.. For a split second, it seemed
as though the box was losing
momentum, but it did not. ...

For decades, television had been synonymous with entertainment and advertising until the Internet came and digitalization took the world by storm. For a short time, it seemed as though the box was losing momentum, but it, in fact, never did. Instead, digitalization found its way to television as well, opening the door to new interactive content and targeted advertising.

This is where we enter the picture and present to you the Addressable TV universe with our platform.

We are a team of experts specialized in targeted TV advertising. With our industry know-how and the help of our technology partners, we bring Addressable TV to all TV environments: IPTV, OTT and DVB-S/T/C (HbbTV).

Behind every job ad, there lies an opportunity for a fresh start. Working alongside us gives you a chance to grow, learn and jump into the TV advertising industry. Castoola is a team of experts specialized in targeted TV advertising. Utilizing the cutting-edge technologies for targeted and personalized advertising on TV, we provide an in-house developed platform to Broadcasters, TV operators and Advertisers.

What we offer:
+ work in young and motivated environment,
+ mentorship and educational budget,
+ flexible working hours,
+ international customers and projects (Discovery, Lufthansa,..),
+ permanent employment (6 months trial period).

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