What is Castoola platform?
Castoola Platform provides next-generation advertising solutions based on Addressable TV for IPTV, OTT and HbbTV. Advertisers can differentiate between demographic types of the TV audience and deliver personalized ads on top of the broadcast linear TV program. They are able to target different types of target groups based on their demographic, geographic, frequential and timeframe properties, which results with both of higher conversion rate and brand awareness. Automated ad delivery using programmatic advertising technology helps them to optimize the whole process of campaign execution and to reach higher ROI.