Home

Newsroom
Post Image
50.33% of people still believe that TV ads are an effective brand communication tactic
50% of smart ad advertisers are new on TV
48 % reduction on channel switching
13 % higher emotional response to TV ads
10 % increase in spontaneous ad recall
22 % increase in ad awareness when combined linear and addressable
10% increase in addressable homes liking TV advertising
35% Ad engagement increase
4% spontaneous brand awareness increase
14% more likely for brands to be talked-about
49% increase in ad recall

Targeted advertising is data driven. This means it takes into account the viewers geolocation, caters different interactive contents and considers various demographic factors, such as age, gender and education.

Broadcasters

Put your ads on the next level with Addressable TV.

Better advertising via HbbTV will be more contextually fitting, or more targeted to the viewer. Ads may no longer have to interrupt the program. Instead, they can complement the video content, and allow immediate interaction (e.g. buy now/ find out more) if the viewers find the product interesting.

The advantages of programmatic have been known to internet advertisers for decades, but with HbbTV they are now possible on television. This allows advertisers and broadcasters to:

+ Increase ad revenue
+ Ad sales process by implementing the CPM pricing modelxy
+ Personalise commercial breaks
+ Incremental reach

Operators

New technology, new approach, new business model.

+ Monetize live and on-demand multiscreeen video with relevant advertising products
+ New business opportunity as inventory owner and seller
+ Integrating service with current linear TV and VOD

Every Pay TV operator can get themselves into the addressable TV advertising market, help attract new advertising budget that was not spent on television before, including from local advertisers and use their new role as an enabler of addressable advertising.

TV operators can harness one of their greatest strengths – their deep insights into household composition and interests, using GDPR-compliant first-party data – as the basis for audience segmentation and then targeting. We also know how content is being consumed.

Addressable banner or video ads can be inserted into live/linear, catch-up TV, cloud DVR and other VOD, with pre-, mid- and post-roll options. Client-side and server-side ad insertion can be used in parallel.

Advertisers & Agencies

Deliver your ads to the right people at the right time on TV.

Reduces the cost of TV advertising and grants competitive advantage.
This is especially the case with the new-to-TV brands, who have recorded
significant business growth through the use of Addressable TV advertising.

+ Boost viewer attentiveness by 35% and ad engagement by 21%,
+ Enhance ad conversion rates up by to 30%,
+ Increase spontaneous ad recall by 10%,
+ Improve purchase intent by 7%.

Deliver your ads to the right people at the right time on TV.

Reduces the cost of TV advertising and grants competitive advantage.
This is especially the case with the new-to-TV brands, who have recorded
significant business growth through the use of Addressable TV advertising.

+ Boost viewer attentiveness by 35% and ad engagement by 21%,
+ Enhance ad conversion rates up by to 30%,
+ Increase spontaneous ad recall by 10%,
+ Improve purchase intent by 7%.

Product

Addressable TV platform

DIGITAL AD
TECHNOLOGY

REAL TIME TV DATA
& ANALYTICS

AD EXECUTION &
DELIVERY MANAGMENT

Addressable TV platform

Castoola platfrom is all-in-one platfrom for targeted TV marketing. It was designed for TV environment with the logic of digital world, combiniing the best of breeds.

Castoola offers products and services that enable the serving of Addressable TV advertisements on different TV environments such as HbbTV, IPTV and OTT. Products and their functionalities (modules) are described in the following sections.

Addressable TV platform enables monetization of inventory through serving of advertisements on end-user TV devices and/or set-top-boxes. The addressable TV platform eco-system consists of different modules connected to each other.

Platform enables serving of ads in display or video formats, with both of client-side ad insertion (CSAI) and server-side ad insertion (SSAI) being supported.

.. For a split second, it seemed
as though the box was losing
momentum, but it did not. ...

For decades, television has been a synonym for entertainment and advertising. Then the Internet came, and digitalization took the world by storm. For a split second, it seemed as though the box was losing momentum, but it did not. Instead, digitalization also found its way to television, opening the door to new interactive content and targeted advertising.

This is where we enter the picture and where we open the doors to the Addressable TV universe with our platform.

We are a team of experts specialized in targeted TV advertising. With our industry know-how and the help of our technology partners, we bring Addressable TV to all TV environments: IPTV, OTT and DVB-S/T/C (HbbTV).

Behind every job ad, there is an opportunity for a fresh start. We are making an opportunity to grow, learn and jump into the TV advertising industry. Castoola is a team of experts specialized in targeted TV advertising. Utilizing the cutting-edge technologies for targeted and personalized advertising on TV, we are providing in-house developed platform to the Broadcasters, TV operators and Advertisers.

What we offer:
+ working in young and motivated environment
+ mentorship and educational budget
+ flexible working hours
+ international customers and projects (Discovery, Lufthansa,..)
+ permanent employment (6 months trial period)

Who we are
Team
Careers
Who we are
Team
Careers

.. For a split second, it seemed
as though the box was losing
momentum, but it did not. ...

For decades, television has been a synonym for entertainment and advertising. Then the Internet came, and digitalization took the world by storm. For a split second, it seemed as though the box was losing momentum, but it did not. Instead, digitalization also found its way to television, opening the door to new interactive content and targeted advertising.

This is where we enter the picture and where we open the doors to the Addressable TV universe with our platform.

We are a team of experts specialized in targeted TV advertising. With our industry know-how and the help of our technology partners, we bring Addressable TV to all TV environments: IPTV, OTT and DVB-S/T/C (HbbTV).

Behind every job ad, there is an opportunity for a fresh start. We are making an opportunity to grow, learn and jump into the TV advertising industry. Castoola is a team of experts specialized in targeted TV advertising. Utilizing the cutting-edge technologies for targeted and personalized advertising on TV, we are providing in-house developed platform to the Broadcasters, TV operators and Advertisers.

What we offer:
+ working in young and motivated environment
+ mentorship and educational budget
+ flexible working hours
+ international customers and projects (Discovery, Lufthansa,..)
+ permanent employment (6 months trial period)

Scroll Up