Empowering TV Publishers to focus on sales while we do the rest.
Stop spending money on external ads. Use your TV inventory to communicate effectively with your viewers, to promote your products, services or TV content.
Get insights by utilizing data-driven TV analytics. It will help you with program planning to increase TV ratings, and generate audience segments.
From idea to implementation – together we achieve your advertising goals.
Your part
Start by selling or setting up your own campaign, defining its goals and objectives. This is where you create the foundation for your advertising strategy.
Your part
Once your campaign is planned, book it into our platform to organize and schedule your ad placements efficiently. This step ensures your campaign is ready for execution.
Our part
Next, validate your campaign details and set it up within our system. This ensures everything is accurate and ready to go live.
Our part
Your ads are now delivered to the target audience, and their performance is measured in real-time. This step provides insights into how your campaign is performing.
Our part
Finally, receive detailed reports on your campaign’s performance, helping you understand its impact and make informed decisions for future improvements.
Manage your ad campaigns in one place. Plan, book, schedule, track, and analyze your ads across TV inventory, all from a simple and intuitive dashboard.
See how we help TV publishers to maximize their revenue and focus on what they do best.
(TV Operator)
T2 Slovenija provides broad audience coverage across STB, Smart TV, mobile, and web platforms. Static display ads ensure consistent presence and effective targeting of households and individual users.
#Ad Operations #OTT #TV Billboard #Ad Platform #IPTV
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Castoola provides advanced monetization solutions tailored for TV publishers, including HbbTV ads, pre/mid/post-roll placements, and dynamic ad insertion.
Our technology ensures 100% ad visibility, and our analytics dashboard gives real-time insights into inventory, audience engagement, and campaign performance. This enables you to optimize ad placements and fill rates for higher revenue generation.
Traditional TV ads reach a broad audience with limited targeting capabilities. In contrast, addressable TV ads allow publishers to deliver different ads to different households watching the same program, based on demographics, location, and viewing behavior.
This increases relevance for advertisers, leading to higher CPMs and better ad effectiveness, ultimately benefiting TV publishers.
Castoola’s solutions are flexible and compatible with most TV broadcasting and OTT infrastructures. We support HbbTV standards, Dynamic Ad Insertion (DAI), and programmatic advertising, ensuring seamless integration with your ad servers, CMS, and existing ad sales operations. Our fully managed service also includes technical support to ensure a smooth transition.
With Castoola’s analytics dashboard, you get detailed insights into key performance metrics such as:
✔ Impressions – Total number of times an ad is displayed
✔ Audience engagement – Viewer behavior and interactions
✔ Ad completion rates – How many viewers watched the entire ad
✔ Revenue tracking – Earnings per campaign, CPM, and fill rate
✔ Event-based measurement – Tracking engagement at different ad break points
This data helps optimize ad placements, refine targeting, and increase overall revenue.
With addressable TV, you can attract both traditional TV advertisers and digital-first brands looking for precise audience targeting. Your ad inventory becomes valuable for:
✔ Retail & e-commerce brands
✔ Automotive advertisers
✔ Tech & telecom companies
✔ Luxury & lifestyle brands
✔ Local businesses looking for hyper-local TV ad reach
Since advertisers can target their ideal audience, they are willing to pay a premium for precise ad delivery, helping TV publishers increase demand and CPMs.
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