Who to Address on Targeted TV Advertising? Household or Individual?

The consideration of buying a product is sometimes made by multiple family members. For some, audience data are tied to the household, and it becomes the primary focus. Before deciding between a household or an individual, the marketing department needs to know the buyers’ persona and who is the decision-maker.

Think about Your Long-term Strategy, Do Not Wait, Act

Think about your long-term strategy, do not wait, act The longer-term effects of the consumer behavior caused by the virus and #stayathome are what you might have a little more time to plan for. As many advertisers are pulling out, this will mean an increase in supply and a softer market for them to negotiate […]

Addressable TV: New Element in Advertisement Periodic System

Castoola will present you a new way of advertising on TV, which hasn´t been changed from 1941. It will be published in 6 blogs.

New Era in TV Advertising Is Here

As cable users were left behind in terms of interactivity as opposed to IPTV users, with new technologies, things are beginning to change. Especially in TV advertising, were linear TV didn’t offer much metrics, HbbTV and hybrid TV platforms offer a big step up in terms of collecting data from users.