Think about Your Long-term Strategy, Do Not Wait, Act
Think about your long-term strategy, do not wait, act The longer-term effects of the consumer behavior caused by the virus and #stayathome are what you might have a little more time to plan for. As many advertisers are pulling out, this will mean an increase in supply and a softer market for them to negotiate […]
Addressable TV: New Element in Advertisement Periodic System
Castoola will present you a new way of advertising on TV, which hasn´t been changed from 1941. It will be published in 6 blogs.
The Castoola Case Study: An Interactive Advertising Campaign with Momax
The latest case study by Castoola confirms that Addressable TV is a next-generation advertising concept that enables advertisers to deliver personalized ads on top of the broadcast linear TV program. Read more!
New Era in TV Advertising Is Here
As cable users were left behind in terms of interactivity as opposed to IPTV users, with new technologies, things are beginning to change. Especially in TV advertising, were linear TV didn’t offer much metrics, HbbTV and hybrid TV platforms offer a big step up in terms of collecting data from users.
