February 11th, 2021
Bad news travels fast.
Good news takes the
scenic route.
Addressable TV will generate contact as soon as there is reach.
As such, it allows advertisers to target anyone who watches TV – even light viewers spend considerably less time watching TV than average viewers do. This is big news because many light viewers fit the profile of upscale targets.
Category: News
February 11th, 2021
February 11th, 2021
February 11th, 2021
October 16th, 2020
Castoola is excited to announce the launch of our renewed website! Our new website offers a clear message about who we are, what we stand for and the solutions we offer. Our main goal in launching this new website is to provide our partners with a more intuitive and user-friendly experience that clearly expresses who we are, what we stand for and what we can achieve. The site features a renewed look and feel, improved navigation, and a range of informations that enhance the overall desktop, mobile and tablet experience.
October 21st, 2019
M:tel subscribers enter into a new world of interactivity on TVCG channels
September 9th, 2019
A signed partnership to improve the personalized TV experience for end-users and simplify targeting for the advertising and broadcasting industry.
August 23rd, 2019
Targeted advertising is adding new value to ads. Gain insights from our experts at IBC 2019 and learn what Addressable TV can offer you. Book a meeting.
June 11th, 2019
Earlier this year, Castoola and Discovery Media signed a partnership for adv campaigns in Addressable TV mode with HbbTV technology: Activity called DConnect.
