The Ultimate Guide to Addressable TV Advertising
Discover how addressable TV advertising helps broadcasters and OTT platforms increase revenue with targeted, non-skippable ads and operational support.
Rethinking cookies: Are they still the backbone of advertising?
A few years ago, Google announced its plan to eliminate third-party cookies from its Chrome browser, sparking concern among advertisers who rely on these cookies to track users and deliver personalized ads. However, Google recently reversed its decision, keeping third-party cookies active and reigniting debate across the advertising industry. Whether this decision is permanent or […]
IBC 2024 Key Takeaways
What new innovations are emerging, and which ones are here to stay for the long haul? IBC 2024 has wrapped up, showcasing some exciting developments in media technology. As the industry evolves, broadcasters and operators are increasingly adopting new technologies to enhance ad monetization and improve viewer experiences. Here are the three key trends from […]
CSAI vs. SSAI – What you need to know
Which Ad Insertion Technology is Best for Your Needs In the dynamic landscape of digital broadcasting and streaming, the conversation around Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) has become increasingly pivotal. As an industry leader in addressable TV, Castoola is at the forefront of this evolution, offering insights and solutions that resonate […]
Castoola firmly positioned in Divitel’s Video Delivery Landscape 2023
Guiding you through the changing Video Delivery Market We’re pleased to announce that Castoola has again earned a spot in Divitel’s respected 2023 Video Delivery Landscape. This in-depth resource provides an overview of the changing video delivery market, spotlighting significant brands, products, and businesses impacting the industry in 2023 and beyond. As a major participant […]
Opportunities & trends in TV advertising according to the leading experts
The pandemic has thoroughly reshaped the entire television ecosystem, triggering a period in which the media market is created jointly by the media, the viewers and the advertisers. Here are some of the key trends to look out for in 2022.
»The Future of TV Advertising Global« Conference
London, 8 – 9 December 2021 For the first time in two years, the global TV advertising industry will gather again at a live event. The Future of TV Advertising Global conference is one of the most important events in the world of TV advertising and Ad Tech. The conference will bring together global broadcasters, […]
Castoola is the gold innovator of the year
Castoola is one of Slovenia’s top 10 innovative companies, as recognized by the Chamber of Commerce of Slovenia (GZS). Among 207 companies competing for this prestigious title, only 10 companies received a gold award for their excellence in innovation, and Castoola is one of them. The Gold Award for the best innovations represents the highest […]
Castoola on Divitel´s Video Delivery Landscape
You can´t use an old map to explore a new world! We are delighted to announce that we are part of Divitel Video Delivery Landscape 2021. Thank you, Divitel, for creating an existing path to the addressable TV future landscape.
Who to address on targeted tv advertising? Household or individual?
The consideration of buying a product is sometimes made by multiple family members. For some, audience data are tied to the household, and it becomes the primary focus. Before deciding between a household or an individual, the marketing department needs to know the buyers’ persona and who is the decision-maker.
