Opportunities & Trends in TV advertising According to the Leading Experts
Discover the latest trends in TV advertising and the emerging opportunities they create, as revealed by industry leaders shaping the future of the market.
»The Future of TV Advertising Global« Conference
Shaping the Future of TV Advertising: Castoola at the Global Industry Event London, 8 – 9 December 2021 For the first time in two years, the global TV advertising industry will gather again at a live event. The Future of TV Advertising Global conference is one of the most important events in the world of […]
Castoola and ThinkAnalytics Join Forces to Add Value to TV Ads
A signed partnership to improve the personalized TV experience for end-users and simplify targeting for the advertising and broadcasting industry.
DISCOVERY MEDIA & CASTOOLA: Over 1 MILLION Unique Connected TV Devices
Earlier this year, Castoola and Discovery Media signed a partnership for adv campaigns in Addressable TV mode with HbbTV technology: Activity called DConnect.
Addressable TV: New Element in Advertisement Periodic System
Castoola will present you a new way of advertising on TV, which hasn´t been changed from 1941. It will be published in 6 blogs.
New Era in TV Advertising Is Here
As cable users were left behind in terms of interactivity as opposed to IPTV users, with new technologies, things are beginning to change. Especially in TV advertising, were linear TV didn’t offer much metrics, HbbTV and hybrid TV platforms offer a big step up in terms of collecting data from users.
