»The Future of TV Advertising Global« Conference

Digital wireframe globe with connecting lines on a dark background, symbolizing data and connectivity in the future of TV advertising.

Shaping the Future of TV Advertising: Castoola at the Global Industry Event London, 8 – 9 December 2021 For the first time in two years, the global TV advertising industry will gather again at a live event. The Future of TV Advertising Global conference is one of the most important events in the world of […]

New Era in TV Advertising Is Here

As cable users were left behind in terms of interactivity as opposed to IPTV users, with new technologies, things are beginning to change. Especially in TV advertising, were linear TV didn’t offer much metrics, HbbTV and hybrid TV platforms offer a big step up in terms of collecting data from users.