If you cannot measure, you can´t manage it. Target, measure and analyze your TV ads.
Hybrid Broadcast Broadband TV is a global initiative that aims to seamlessly blend TV broadcasts with internet content on connected TVs. Overlay content enrichment with high-resolution images and text and means for audience interaction. HbbTV can be delivered either over broadcast or an IP link, but due to the volume of data being transferred, especially in content-rich examples, it works best when utilizing broadcast and broadband networking combined.
Workflow
1.
Analyzing the inventory
potential and defining the
business model
2.
Planning and
execution the
technical integration
3.
Integrating
with third party
partners
4.
Deploying the
Addressable TV
platform
1.
Analyzing the inventory
potential and defining the
business model
2.
Planning and
execution the
technical integration
3.
Integrating
with third party
partners
4.
Deploying the
Addressable TV
platform
Benefits
- Create incremental revenue opportunities
- Entice buyers by offering targetable ads that bring addressability to linear TV
- Make data-driven decisions with real-time viewership and analytics
- Innovative Ad Formats
- Increase the reach and impact of traditional TV campaigns
- Maximize ROI by making traditional TV targetable
- Increase engagement with creative ad units, dynamic content and red button applications
Targeting & data
Analyse statistical data and take data-driven approach to engage with your audience. We enable you to gather 1st party data, combine it with program schedules and users behaviour, and take advantage of various targeting possibilities.
Partners
