Q & A
1. Where is it possible deploy Addressable TV solution for broadcasters?
Our Addressable TV solution for broadcasters is based on HbbTV technology, which can be implemented on all DVB-T/S/C networks. We also support the broadcasters’ OTT platform with the Addressable TV solution.
2. What needs to be done to enable the platform and how long does the integration process take?
Our platform for broadcasters is being set up on two levels:
- Establishment of broadcast signalization
- Set up and configuration of the Castoola platform
Engineers from Castoola will help to make the whole process as smooth as possible. The integration process usually takes up to 1 month.
3. Is your platform GDPR compliant?
We attach great importance to the protection of privacy and your data, therefore compliance with the GDPR regulations is a top priority for us. Advertisements will only be delivered to viewers who agree to it. By default we do not collect or store any personal data. Our platform is fully GDPR compliant. Furthermore, we ensure that all data is securely transmitted and stored and that no party who is not permitted to do so can access it.
4. How can we monetise campaigns?
This can be done directly with your Ad Sales team or programmatically through the ad exchange, where publishers meet with advertisers and agree on a price for displaying their ads. Castoola can take care of all three cases.
5. How many TV sets can I reach?
We will test your potential reach. In most European countries almost all connected TV devices are compatible with the HbbTV standard. Give us a shout and we will be happy to help you.