Server-Side Ad Insertion
Server-Side Dynamic Ad Insertion is the technology where the ads are inserted in the video stream providing a seamless transition between content and ads. To compare with Client-Side Dynamic Ad Insertion where a separate video player playing the ad is placed on top of the paused content video player.
One benefit with Server-Side DAI is that the integration with the ad server is implemented in one single place and not all viewer applications need to be updated if changes need to be made to that integration.
Client-Side Ad Insertion
Client-Side Ad Insertion (CSAI) is the traditional method of inserting advertisements into an online video. Through this method, advertisements and videos are served separately to the video stream and integrated into the video on the client-side.
The benefit of CSAI is that it is easy to implement and integrate. As it has direct contact with the ad server it also allows advertisers to better track metrics. Client-side advertisements are especially useful for video-on-demand, since advertisements in the stream (inserted on the server-side) can be easily skipped.
Workflow
1.
Analyzing the inventory
potential and defining the
business model
2.
Planning and
execution the
technical integration
3.
Integrating
with third party
partners
4.
Deploying the
Addressable TV
platform
1.
Analyzing the inventory
potential and defining the
business model
2.
Planning and
execution the
technical integration
3.
Integrating
with third party
partners
4.
Deploying the
Addressable TV
platform
Benefits
- Create incremental revenue opportunities
- Entice buyers by offering targetable ads that bring addressability to linear TV
- Make data-driven decisions with real-time viewership and analytics
- Innovative Ad Formats
- Increase the reach and impact of traditional TV campaigns
- Maximize ROI by making traditional TV targetable
- Increase engagement with creative ad units, dynamic content and red button applications
Targeting & data
Partners
