Addressable TV advertising

TV advertising solution for brands and publishers that would like to take advantage of Addressable TV technology for more efficient TV advertising.

Addressable TV is a technology and next-generation advertising concept that enables advertisers to differentiate between demographic types of TV audience and deliver personalized ads on top of the broadcast linear TV program. Advertisers are able to target different types of target groups based on their demographic, geographic, frequentional and timeframe properties, which results with both of higher conversion rate and brand awareness. Automated ad delivery using programmatic advertising technology helps them to optimize the whole process of campaign execution and to reach higher ROI.

In most cases, Addressable TV is implemented with help of HbbTV technology which is widely accepted standard accross the world. This enables brands and content providers to reach the audience accross different types of DVB networks and different types of TV devices.

Innovative ad formats

INNOVATIVE AD FORMATS

Targeted delivery

TARGETED DELIVERY

Precise measurement

PRECISE MEASUREMENT

Programmatic and RTB

PROGRAMMATIC & RTB

Choose between a variety of HbbTV ad formats

superbanner

SUPERBANNER - 750 x 100

Static or animated banner of size 750×100 px.

rectangle

RECTANGLE - 300 x 250

Static or animated banner of size 300×250 px.

l-banner

L-BANNER

L-shape banner with Linear TV picture squeezed to the left or right corner.

video-overlay

VIDEO AD

Video playback (Switch-in, Pre-roll, Mid-roll, Post-roll) over broadband connection.

microsite

INTERACTIVE MICROSITE

Branded interactive microsite application.

new-format

NEW FORMAT

Define and develop your new custom ad format.

Join our existing portfolio of broadcasters enabled by Castoola platform or bring your own preferred broadcaster to start with HbbTV advertising. We connect the demand and supply.

Brands and agencies which tasted HbbTV advertising with us

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