Crossing the bridge from linear to digital TV advertising together!
Castoola, an end-to-end solution for connected TV industry, based on HbbTV technology that is applicable for broadcasters, TV operators and advertisers, and Mangodo, a Turkish company that provides tailor-made and creative digital marketing solutions according to their client’s corporate vision, expectations and targets, announced a partnership aiming to increase both parties services portfolio.
Through cooperation with Castoola, Mangodo is continuing to position itself as market innovation leader. From their activities on web, mobile and digital signage, Mangodo is expanding its activities to the most valuable digital screen, which is TV.
”We as company, prefer to make partnerships, with companies that have complementary solutions to ours. As a company, serving for digital marketing, targeted ads, data and analytics are the key words for us and we are happy that with a solution like Castoola, a traditional channel becomes to be addressable. For us, it is also important because so far, we have had solutions for web, mobile and digital signage and now we are completing the picture with Castoola by serving in another media. As far as I see, addressable TV is still in a position of ”special project’’ for brands but I think it will soon be more popular and known with extended inventories. ” – Ms. Emine Zerrin Yerlikaya, cofounder of Mangodo.
‘’Castoola was the first company to provide HbbTV supported advertising on Turkish market already 3 years ago. Since then Addressable TV was struggling for its position in media marketing mix on Turkish market. Therefore, we were looking for a partner that can support our efforts of promoting this advertising channel and its advantages. We found that partner in Mangodo, a company with affinity for innovations and new approaches with respectful track record in digital marketing industry.‘’ – Matej Puhan, Business Development Manager in Castoola
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