The Evolution of TV Advertising: From GRPs to Addressable TV – White Paper

It has been almost 80 years since the first TV Commercial was aired!
In which direction is TV Advertising going nowadays?

We invite you to download the free White Paper, and find out about:

  • TV Advertising development through time;
  • Different options for measuring audiences;
  • Weaknesses of using GRP as a metric;
  • Many benefits of Addressable TV.

By 2022, 80% of the advertising process will be automated, which is a threshold that will never be surpassed, explained Phil Gaughran from Adobe's Think Tank event.

Do not wait until 2022, since the future is already here!


We are committed to taking the approach which makes Addressable TV beneficial for all stakeholders. We invite you to contact us if you have any questions or requests!

Have a great read!

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